If you aren’t familiar, Gen Z are those born between 1997 and 2012. They are expected to make up 27% of the total global workforce by 2025 and are quickly becoming the most educated workforce, with 20% currently holding a tertiary level education and an additional 47% actively pursuing higher education in 2021.

What are Gen Z looking for?

• 90% of Gen Z believes companies should act in support of social and environmental issues.
• 77% of 1205 surveyed Gen Z'ers find it important to work for a company that cares about diversity, equity and inclusion.
• Financial remuneration is no longer the only element that our next generation is looking for.
• Gen Z craves real relationships. 45% of professionals under 24 say that relationships are what keeps them in their current job.
• Opportunities and growth!

How to attract Gen Z

Highlight Your Values

• Do you support any sustainability causes – if you do, reference them in your adverts!
• Include your environmental mission statement
• For these young professionals, diversity and inclusion aren’t a preference. They’re a requirement.
• Highlighting your values in your adverts and marketing material helps you look more desirable as an employer
• Since 90% of Gen Z believes companies should act in support of social and environmental issues, make sure you have a compelling mission statement and a clear commitment to corporate social responsibility that is referenced in your ads.

Talk Opportunities

Generation Z employees have higher leadership ambitions than their older colleagues, with 84% saying they are aiming for the top jobs. This compares to 79% of Millennials.

• On-the-job training - Does the role include training?
• Development - Are there learning and development opportunities?
• Progression - Are there career progression opportunities?

Where to find candidates

Consider Student Job Search for advertising your roles. Student Job Search is currently New Zealand's leading hub for student jobseekers reaching over 43,000 tertiary students per year on its platforms. Student Job Search is also open to high school students during NCEA levels  Businesses can list jobs on both platforms for free or use CareerStart, the Student Job Search paid full-service recruitment option. Hiring a candidate through Student Job Search can be achieved through 6 steps:

1. Login/ Register 
2. List a Job 
3. New Employer Check 
4. Manage Applications 
5. Make contact and interview students 
6. Hire and update Student Job Search 

To get started with Student Job Search, Register Here.