What do you think is the best way to market your tours to the local market

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Submitted by Anonymous (not verified) on 14 Apr 2020 - 13:06
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Good question. Something I've seen a lot lately in media and on social media is Kiwis saying they don't do "tourism activities" in NZ because everything is priced towards international tourists. This makes me think if there is a domestic price then more Kiwis would be willing to get out. But then, if Kiwis are our only available market for the next year, are we going to make money? What's that sweet spot to both attract Kiwis and make a profit?

Submitted by HJ (not verified) on 14 Apr 2020 - 15:10

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Born & bred here in NZ yet I have still not seen a great many tourist events in both North & South Islands of pour beautiful country. I do believe I will make the effort to visit many events, and also support our NZ industry if only the industry can realise that we are not tourists with lots of money. Let us support you knowing we are helping you and also enjoying the experience immensely as we may never have taken the chance to do so if not for this covid-19 fx ; >) We'll be watching with keen interest to see how the industry repackage for all the home plate customers who can't wait to get out of their homes : >) Cheers all.

Submitted by Reggie (not verified) on 12 May 2020 - 12:19

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I'm seeing a lot of websites now that focus on supporting local businesses. You'll find them as groups on Facebook or as websites. Here are a few examples:


There's also have a private group that offers digital marketing advice for NZ tourism business which might be helpful. You'll find it here: https://www.facebook.com/groups/nztourismbusinessmarketing/

Submitted by Annabelle (not verified) on 27 Jun 2020 - 01:28

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